Hello, I'm
Justin Hannan.
A relentless innovator, delivering marketing, technology & AI solutions for beach clubs.
Co-Owner & Former CTO/CMO
Over 15 years doing the work.
Building companies, SaaS, marketing and delivering AI solutions. Natural creative instinct backed by commercial logic.
Justin Hannan is a rare triple C-suite operator, one of very few executives to have held the CMO, CTO, and CPO seats, with deep experience across marketing, technology, and product design.
Today he leads Reiterate, a results-driven agency for the world's leading hospitality venues. Before that he spent seven years at FINNS Global, rising from Marketing Director to CMO to CTO and co-owner of the $250M+ hospitality group, then served as Chief Product Officer of Clubtech Global, with executive board seats at both. Years inside real businesses mean the strategy he brings reflects how they actually run on a Saturday night.
Justin and the FINNS/CTG Team
Building talented 20-40 person teams.
Business success.
Fifteen years, three C-suite seats, and a $250M+ brand built along the way.
Former
CMO
Chief Marketing Officer
FINNS Global
Former
CTO
Chief Technology Officer
FINNS Global
Former
CPO
Chief Product Officer
Clubtech Global
Result
5x
Conversion Rate Growth (1% to 5%)
Result
25x
Company valuation
Now · Reiterate
The World's Best Beach Club marketing & AI agency.
First launched in 2018 as a performance marketing agency scaled to 20+ clients, Reiterate is now Justin's main game: a group of specialist practices spanning marketing, product design, and applied AI, serving the world's leading hospitality venues.
Case study · FINNS Global, Bali
Zero to millions in online revenue.
Across CMO and CTO chapters, Justin led FINNS' full digital transformation: a 35-person in-house team, blended CPA cut in half, online conversion scaled from 1% to 5%, and 99%+ uptime for a business processing millions a year in online transactions.
5x
conversion growth, all channels
Case study · Clubtech Global
An operating system for beach clubs.
As founder, Justin architected and led the global rollout of a bespoke SaaS booking platform, building a 20+ person product team, integrating Oracle NetSuite, Symphony, and Opera, and directing the platform's AI personalisation and predictive booking models.
Record
online revenue
Career snapshot.
Founder
Clubtech Global
Architected and led the global rollout of a SaaS hospitality booking platform reaching record online revenue. Scaled conversion 5x, built a 20+ person cross-functional team, and managed $1M in investor capital with full P&L accountability.
Chief Technology Officer · Co-Owner
FINNS Global
Led company-wide digital and technology transformation. Maintained 99%+ uptime for millions in annual online transactions, directed the Oracle NetSuite ERP implementation, and established cybersecurity governance for a $250M+ group.
Chief Marketing Officer · Co-Owner
FINNS Global
Drove the company's highest-ever revenue year: $35M+ at 30% margin. Built a 35-person in-house marketing team, halved blended CPA, grew online revenue from zero to millions a year, and delivered the first-ever venue sell-out: 10,500 NYE guests.
Marketing Director
FINNS Global
Initiated FINNS' first full digital transformation and led the 'Back to Bali' revival campaign with the Bali Tourism Board and Wonderful Indonesia, holding the brand through COVID with zero marketing team redundancies.
Founder & Managing Director
Reiterate
Founded and scaled a performance marketing agency to 20+ clients globally, hands-on across growth strategy, P&L, and creative direction. Now relaunched as a results-driven agency for leading hospitality venues.
Digital Marketing Manager
Publicis Worldwide (PPQ)
Brought Meta advertising in-house for PPQ's largest accounts, dramatically cutting CPA, grew client email databases by 140%+, and led the $1M+ 'Here's To You' brand repositioning campaign.
Board appointments
FINNS Global
Executive Board Member, 2021 – 2026
Clubtech Global
Executive Board Member, 2024 – 2026
Education.
Accelerated from the very start, and finished with honours-level grades across three institutions on two continents.
At 15yrs
started university
University of the Sunshine Coast.
Justin entered university at 15, while still in Year 11, accepted into the gifted students Headstart program on scholarship. He completed Bachelor of Business studies with a 6.0 GPA before most students had finished school, setting the pace for everything that followed.
Double degree
Queensland University of Technology.
Bachelor of Business & Bachelor of Creative Industries, 5.8 GPA. The commercial and creative halves, studied side by side.
Paris, France
École supérieure du commerce extérieur.
International Business Exchange Scholarship, Bachelor of Business, 6.0 GPA. Global business studied where it happens.
What Justin takes on.
A small number of engagements at any given time, chosen because the problem is worth solving, not because the budget is available.
Brand & marketing strategy.
Positioning, campaigns, and channel strategy that hold up under commercial scrutiny. The discipline Reiterate was founded on, priced against outcomes.
Applied AI & automation.
Practical AI put to work inside real businesses: voice and chat agents, lead generation, and workflow automation that pays for itself. No slideware.
Product & UX.
User journeys, interface design, and conversion-focused product decisions, turning operational complexity into products people actually use.
Booking & conversion.
Redesigning the revenue-generating layers of digital platforms, from booking flows to checkout UX, with a track record of measurable lift at FINNS scale.
Executive leadership.
C-suite thinking across marketing, product, and technology for companies that need senior leadership without the full-time hire.
Growth systems.
The repeatable machinery behind sustainable growth: analytics frameworks, reporting infrastructure, and workflows that turn insight into action.
Have a project in mind?
Let's build something that performs.
What those who work with me say.
“It only takes a quick glance at their work like this website, to know you're dealing with experts in the marketing field. I recommend Reiterate to everyone.”
Beau Whittington
CEO, FINNS Beach Club
“Clubtech powers the world's leading beach club booking technology. Reiterate completes the equation by driving qualified traffic. We partner with them because they bring genuine hospitality experience that other agencies simply cannot replicate.”
Kaiesh Vohra
COO, Clubtech Global